The Age of Manipulation The Con in Confidence, | Date: 14 April 2011, 15:39
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The Age of Manipulation The Con in Confidence, The Sin in Sincere
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Amazon.com Review
Many of you may think that the practice of making subliminal suggestions has been proven to have no effect on consumers. WRONG! This book, written by the world's leading authority on these techniques, dissects them in detail. After reading this book, you may realize that the stuff dribbling down your chin is not Diet Coke, but Pavlovian saliva. Very Highly Recommended.
Product Description
In our request "to be in the know" are we compromising our capacity for unadultered thought? In this startling book, Dr. Wilson Bryan Key exposes the devious and sophisticated strategies that advertisers use in newspapers, magazines and television to manipulate and seduce our thoughts and senses. He explores how the media establishes our "reality" and why, subsequently, Americans are the most manipulated people in the world. This provocative book will forever change the way you view the world around you.
More Amazon Reviews:
I found "The Age of Manipulation" at a local library while I was doing a research about subliminal messages and I wanted to know why they're such a big deal for some people.
I thought I was going to read about some conspiracy theory not to be taken seriously. After all, who needs hidden messages in the media when we have so many lies in our daily news and everything that's called "entertainment" has a strong sexual appeal, most of them are not subtle at all. In other words, who needs subliminal messages? Who needs some dirty message we can't consciously notice when there's so much dirt in the media that we can see with our eyes wide open?
I must admit I thought the book was about some religious/right wing ramblings taking everything in our daily life to "magical" proportions. But I wanted to know more so I read it. I realised Dr Key really has a point. It's not about magical thought or conspiracy theories at all, what he did was just to link Freudian theories, philosophy, science, to things he saw in the media, and that's what's brilliant about his work. He saw what we couldn't see without a "little" help. So if you see something dirty in his books, don't blame him, blame Freud ;-) Or our incounscious defense mechanism that block what we have seen because what we saw could shake our values systems, our view or the world, everything we belive in. Freud again. It's not a book for everyone, if you want to "stay safe" don' t read it. You'll never see the world the same way again after reading it - that could be a blessing or a curse.
In those times when conglomerates that dominate our global economy also dominate everything we call news, culture, art and entertainment, this book is a must! As well as his older books, if you can find them, go for them! But if you get "The Age of Manipulation" that's enough, it's his most comprehensive book, the one that says it all.
We've been had for so long, that's enough! Let's not allow humanhood "devolve" to media zombies.
Somebody please reprint this book before it's too late.
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Dr. Key's fourth book on subliminal advertising is worth the purchase price just for the pictures: liquor ads with blatantly obvious erect penises drawn into the stream of pouring gin, "sex" airbrushed into practically everywhere, and even a McDonalds ad with a hand dipping an unforgivably phallic "Chicken Tender" into sauce. Key hypothesizes that the male homosexual taboo is at play in many of these ads. When we perceive these images subliminally but repress them, he says, it creates an irrational attraction to the advertisement. He showed some of these ads to Inuits, almost all of whom saw the penises immediately and burst out laughing. Americans only saw the images immediately 5% of the time. Although Key doesn't use the word "meme," he is thinking along the memetic paradigm as he uses Madison Avenue's sneaky tactics to enlighten readers about the vulnerable nature of their minds. A well written and erudite book.
--Richard Brodie, author, Virus of the Mind: The New Science of the Meme
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