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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
Author(s): Jay Heinrichs
Publisher: Three Rivers Pres
Date : 2007
Pages : 336
Format : PDF
Language : English
ISBN-10 : 0307341445
ISBN-13 : 978-0307341440
Size : 1.24 MB
Description:
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero鈥檚 three-step strategy for moving an audience to action脩as well as Honest Abe鈥檚 Shameless Trick of lowering an audience鈥檚 expectations by pretending to be unpolished. But it鈥檚 also replete with contemporary techniques such as politicians鈥?use of 鈥渃ode鈥?language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:
The Eddie Haskell Ploy
Eminem鈥檚 Rules of Decorum
The Belushi Paradigm
Stalin鈥檚 Timing Secret
The Yoda Technique
Whether you鈥檙e an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today鈥檚 most popular online language mavens, it鈥檚 warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
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