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Surrounded By Geniuses
Surrounded By Geniuses
Date: 15 April 2011, 05:29

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In business today, it's the soft stuff that leaders discover to be the most difficult, which is one reason behind the onslaught of change-management books. Here's another to add to that shelf, with a slightly different spin from a slightly different type of expert-consultant. The angle is that it is possible to nurture an internal culture of innovation and creativity by looking carefully at 10 companies and products, ranging from L. L. Bean to Spider-Man. The author is a Washington, D.C., consultant-writer (Lessons from the Sandbox, 2000) whose career includes mapmaker and subway mechanic. Gregerman's point of view—that we all have the potential to be geniuses—is introduced via examples; the Ritz-Carlton chain, for instance, underscores the importance of paying careful attention to customer requests. Seinfeld's old TV show, on the other hand, talks about the criticality of getting all the little things right. These stories are followed by the practical applications for corporate America—in terms of individuals, managers, and organizations. Jacobs, Barbara
Review
Dr. Gregerman has made an important contribution to our understanding of the power of each of us and our organizations to innovate, create, and do so much more. His ideas are clear, concrete, and surprising in their originality. Surrounded by Geniuses is a book for anyone struggling to get beyond incremental thinking.
Dan Scheinman
General Manager
Cisco Media Solutions Group
Cisco Systems

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