Search Engine Optimization Book. SEO Book by Aaron Wall
| Date: 08 May 2011, 00:43
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What's the number one thing that search engine experts do NOT want you to know about increasing traffic to your web site?
That increasing traffic to your website is easier than you think.
Search engine optimization ("SEO") pros would have you believe that the secrets to ranking well in search engines like Google, Yahoo, and MSN involve some sort of mysterious, magical, technological voodoo.
It's time to pull back the curtain.
"Search engine optimization" is the art and science of publishing information and building links that makes search engines rank your website high in the search results.
Each and every day hundreds of millions of people search for products, services and information using search engines, and the SEO consulting industry has become really big business. That's why some SEO professionals are pretty steamed that I'm revealing these simple truths to you.
Here's just a few of the things they don't want you to know:
SEO is not hard. Anyone can be successful at it with the right information.
You do not need to spend thousands of dollars to get top rankings.
You know your product and industry better than any consultant does, and armed with knowledge of SEO techniques you can do a better job of promoting your sites than they can.
Many SEOs do not do their best work for clients . If they did, you could fire them when you got your results-that's why they would rather slowly raise your rankings over time and show continued improvement to justify their expensive fees.
You personally have the power to achieve great rankings in as little as 90 days!
$500 an Hour for Search Engine Optimization?
My name is Aaron Wall, and I'm an SEO consultant myself. And while big companies happily pay my $500 hourly fees to solve their search engine ranking challenges, there's no reason why you should do the same.
You've got to be wondering: Why in the world would companies pay me those outrageous fees just to rank high in the search engines?
Well, mainly because good visibility in search engines is perhaps the most powerful way to sell products and services ever devised.
Each day hundreds of millions of people search for products, services and information using search engines like Google.
Being the source people locate on their own when they are actively seeking turns the entire world of traditional marketing upside down.
Most marketing rudely interrupts people in the hopes of pounding an often unwelcome message into their head.
Search engine marketing attracts people who are looking for something they actually want, need and desire, and their minds are actively engaged and in tune with the sources they find that satisfy that desire.
In other words, when your site ranks well, people who trust Google trust you.
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