Satisficing and Maximizing: Moral Theorists on Practical Reason - ISBN:0521010055

Satisficing and Maximizing: Moral Theorists on Practical Reason

Date: 15 April 2011, 08:05

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How do we think about what we plan to do? One dominant answer is that we select the best possible option available. However, a growing number of philosophers would offer a different answer: since we are not equipped to maximize we often choose the next best alternative, one that is no more than satisfactory. This strategy choice is called satisficing (a term coined by the economist Herb Simon).This new collection of essays explores both these accounts of practical reason.

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