Public Relations Strategy, 3rd Edition - ISBN:074945640X

Public Relations Strategy, 3rd Edition

Date: 21 April 2011, 15:01

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This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function.
The new edition includes more material on corporate reputation, research methods, public affairs, and information management.
Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning.

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