Power Up Your Profits: 31 Days to Better Selling - ISBN:0471651494

Power Up Your Profits: 31 Days to Better Selling

Date: 30 April 2011, 09:54

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Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction
This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that’s easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader’s growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules.
Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.
Summary: Great Book from a Rainmaker’s Rainmaker
Rating: 5
A great general and comprehensive book on marketing for CPAs. Troy Waugh is really “the rainmaker’s rainmaker.” He has great insight into practice development for professiona service firms, and this book touches all areas. This is a ‘must read’ for anyone interested in growing a CPA firm.
Summary: Must read for anyone in accounting
Rating: 3
My first boss at Grant Thornton (the best in the business) thrust this into my hands the day I started there in 2003. It opened my eyse to the ways of business development in the accounting profession and taught me lessons I use to this day.
If you are new to professional services, buy this, Tom Sant’s Persuasive Proposal Writing, Harry Beckwith’s Selling the Invisible and David Maister’s Managing the Professional Service Firm. If you are new accouting, add Kaye Vivian’s Winning Proposals. It might be hard to find but well worth it.
Long live Troy Waugh.

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