Packaging Research in Food Product Design and Development - ISBN:0813812224

Packaging Research in Food Product Design and Development

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Packaging Research in Food Product Design and Development
By Howard R. Moskowitz PhD, Michele Reisner, John Benedict Lawlor, Rosires Deliza
* Publisher: Wiley-Blackwell
* Number Of Pages: 280
* Publication Date: 2009-09-15
* ISBN-10 / ASIN: 0813812224
* ISBN-13 / EAN: 9780813812229
Product Description:
Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.

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