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Statistics don’t lie. Despite recessionary gloom and doom, jobs do exist—and baby boomers, thanks to their work ethic, sheer numbers, and a host of other factors, are more than capable of landing new positions. Boston-based career counselor and author (60 Seconds and You’re Hired! 1994) Ryan insists that the 40-, 50-, and 60-year-old has more than a fighting chance to compete in the marketplace—proven by a number of actual case histories.
Her hunting techniques, though not all that differentiated, are presented logically and with enthusiasm and are accompanied by plenty of examples. Make sure you craft a 60-second sell (that is, your credentials)—and nail it for presentations. Update your appearance in the right ways. Skirt salary requirements by doing basic research. Look for hidden jobs through networks and social media, not cold calling and mass mailings. Information on interviewing and salary negotiations is somewhat condensed, though she does refer readers to her Web site. Positive reinforcement and a foundation for the jobs ahead of us.

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