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Letters: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Organising User Communities for Innovation Management
Organising User Communities for Innovation Management
Date: 21 April 2011, 10:27

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Firms are increasingly realizing the importance of social networks. Such networks of customers can play an essential role in assisting firms to organize and prioritize the pool of user information regarding their needs, feedback on existing products as well as ideas for new products. To profit from these communities, it is essential to understand why they exist, how they function and which goals they pursue. Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organized and leveraged by firms for their innovation processes.

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