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This course is EXACTLY what I wish I had when I first got started. In fact, it’s the recordings of a live seminar that I put on for my family, friends and best clients. I didn’t hold anything back because I wanted to make sure that I gave them a full complete understanding of online business.
Details: DVD Volume 7: Writing Cash Sucking Copy. Here’s Just A Small Sample Of Things You’ll Discover on DVD Volume Seven…
- What true cash-sucking copy REALLY is (it’s not slogan- based image advertising that you see plastered on the television every night while watching “Grey’s Anatomy”) (4:48)
- The one thing you MUST get straight in your head before you write a single word of copy (heck, even before you go into business in the first place!) (5:45)
- The proper way to write a sales letter so that you don’t bore your reader to tears (7:10)
- How to touch deep down into your target prospect’s emotional “sweet spot,” and make them truly feel the need for your product (8:41)
- How to properly “set up” your customer and get them started down the “greasy slide”…all the way down to your order button! (13:17)
- What really motivates the customer to buy, and how you can tap into this fact to make them salivate for your product! (15:00)
- The bank account-swelling structure of a sales letter (this tip is critical! Mark Twain once said “The confused mind always remains undecided”. Here’s how you prevent this from happening! (16:25)
- How to induce multiple instances of curiosity in your copy (this technique induces so much “mental tension” in your prospect. they won’t be able to sleep until they buy your product! (17:12).
- Where most people first glance on a website, and how you can maximize that stat to increase your sales! (21:55)
- How to plant critical “attention-grabbers” in your copy that will that stop the casual page scanner dead in their tracks! (22:58)
- How to write compelling headlines that stop your prospect dead in their tracks and FORCES them to read! (24:03)
- How to melt away questions and concerns about your product and convince them that YOUR solution is just what the doctor ordered! (26:40)
- How to write strong benefit filled bullet points that will cement your prospect’s decision to buy your stuff. (29:58)
- The key to effective risk reversals and how to ease the customers mind when they buy from you. (32:58)
- The skinny on dealing with refunds (and how you can avoid the HUGE mistake I made when it came to dealing with them!). (34:46)
- How to effectively close your customer and tell them to do what you want them to do…put their money into your bank account! (34:56)
- How to construct an effective order form and the one strategy that has been proven to boost your response by up to 38%! (41:11)
- How to craft an effective upsell that can boost your ROI with literally no effort at all! (43:40)
- The correct place to put testimonials in your sales letter (NOT “wherever the heck you feel like it!”) (46:37)
- How to hotwire a crafty P.S. that reinforces your buyer’s decision to buy! (48:14)
- The importance of creating an “irresistible offer” that makes it a drop-dead easy decision to do business with you! (49:27)
- The undisputable power of “reason why” copy and how it can haul your prospect into a love affair with what you sell! (59.31)