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Many years ago, my hypnosis office was leaking money. Every week I placed expensive full page ads in the Miami Herald and waited for the calls to come in. That’s where I really honed my chops at copy – when my own money was on the line. Until I noticed. Our No Show Rate For Appointments Was Over 80%!
People would call for appointments – which were called screenings. Almost everyone who called booked an appointment. But then the overwhelming majority “no-showed.”
It was costing me a fortune. I calculated my cost per lead and figured it to be $200 per lead. But because of the huge no show rate, even though most prospects signed up, the cost per client was a staggering $1200. With an average sale of $1677, my business was rapidly losing money.
So when I heard I could book an hour of Jay Abraham’s time for five grand, I didn’t hesitate. It took a few weeks to get scheduled but when I did, Jay’s suggestions made me groan in both their simplicity and their brilliance.
I’ll share them with you now because Jay used a NLP concept to turn my business around.
Home Page: http://www.nlpcopywriting.com/...nlpcopywriting1.html