NLP Copywriting Harlan Kilstein

Date: 12 November 2010, 03:33

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NLP Copywriting Harlan Kilstein | 3GB
Many years ago, my hypnosis office was leaking money. Every week I placed expensive full page ads in the Miami Herald and waited for the calls to come in. That鈥檚 where I really honed my chops at copy 鈥?when my own money was on the line. Until I noticed鈥?br />
Our No Show Rate For Appointments Was Over 80%!
People would call for appointments 鈥?which were called screenings. Almost everyone who called booked an appointment. But then the overwhelming majority 鈥渘o-showed.鈥?br /> It was costing me a fortune. I calculated my cost per lead and figured it to be $200 per lead. But because of the huge no show rate, even though most prospects signed up, the cost per client was a staggering $1200. With an average sale of $1677, my business was rapidly losing money.
So when I heard I could book an hour of Jay Abraham鈥檚 time for five grand, I didn鈥檛 hesitate. It took a few weeks to get scheduled but when I did, Jay鈥檚 suggestions made me groan in both their simplicity and their brilliance.
I鈥檒l share them with you now because Jay used a NLP concept to turn my business around.

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