Mobilizing Invisible Assets - ISBN:067457771X

Mobilizing Invisible Assets

Date: 28 April 2011, 04:33

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Mobilizing Invisible Assets
By Hiroyuki Itami, Thomas Roehl
* Publisher: Harvard University Press
* Number Of Pages: 200
* Publication Date: 1991-10-01
* ISBN-10 / ASIN: 067457771X
* ISBN-13 / EAN: 9780674577718
Product Description:
The author suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - resources such as technical know-how, the visibility of a brand name, or knowledge of a customer base - as well as its tangible assets, such as people, goods and money. He emphasizes the ways strategy must fit the firm's external environment and also stresses the importance of internal fit within the organization.
Summary: Very valuable book on intangible assets
Rating: 5
This fine book gives a good introduction to why you need to consider the "invisible" resources in an organisation, and how to focus on building them. The text is very readable, and far away from typical american "verboseness" in mega-sized textbooks.
I think this is a textbook that should be read by all business students, to understand more about the issues of resources and assets that go into the Internet economy and brand management.

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