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Mastering Technical Sales: The Sales Engineers Handbook
Mastering Technical Sales: The Sales Engineers Handbook
Date: 13 April 2011, 09:07

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If you are reading this book, you are probably either directly responsible for selling high-tech products or are in a supporting group such as training or marketing. In any case, congratulations, the techniques detailed in this book have contributed to the success of many technical sales professionals and we are confident they will improve your sales results as well. This book was specifically written to help decode the “black art” of selling complex, high-value products. These types of products are unique in their need to have a technical professional—a sales consultant— involved in the sales. Our systematic approaches can enable any level of sales or marketing person to improve his or her capability to deliver service to the customer and improve sales as a result.

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