Magic Power of Emotional Appeal - ISBN:0135452449

Magic Power of Emotional Appeal

Date: 22 April 2011, 08:13

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I was STUNNED! This book is Amazing, with a capital ZING! Seriously though, after reading the "Magic Power of Emotional Appeal" I was shocked at how simple direct and powerful Mr.Garns techniques really were.
Even 40 plus years after the book was written the book is still highly highly relevant and easily applicable to our modern times. I have yet to find a body of techniques so emotionally compelling that they cause an instant shift in the person hearing them.
This book teaches you how to create a massive window into the mind of your subject. The Emotional Appeal principles have the power all by themselves to change beliefs and behaviors.
But when combined with such powerful techniques as hypnotic language patterns, covert hypnosis methods and advanced rapport tactics the level of influence you can exert on another human being SHOULD be illegal.
It isn't but it should be.
Anyone who does any kind of persuasion, sales, hypnosis, marketing etc. ABSOLUTELY Needs This Book in their tool kit.

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