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Lynda.com - Doyald Young, Logotype Designer Creative Inspirations
Released: 10/29/2010 | English | MOV | 960x540 | AVC 1234Kbps | AAC 123Kbps | 1.04 GB
Genre: Training
From humble beginnings in a small Texas town eight decades ago comes legendary typographer, logotype designer, author, and teacher Doyald Young. As elegant as his script fonts and as wise as his set of Oxford English dictionaries, Young sets the standard for his craft. Friend and designer Stefan Bucher describes Young as "someone who could easily have done what he does in the Renaissance, and could easily do it 300 years from now." In this installment of Creative Inspirations, we enjoy a window into the life of this accomplished artisan as he works with joyous focus in his favorite spot, his drawing table. We follow Young to Art Center College of Design in Pasadena where he shares his talents with tomorrow's designers. He recalls the hundreds of iterations he went through in creating the logo for Prudential, and he puts pencil to tissue creating the pages for his next book about script lettering, Learning Curves. Young's story is compelling, captivating, and most of all, inspiring.
Table of Contents:
Viewing Option 1: Full Movie
Doyald Young, Logotype Designer
Viewing Option 2: Chapter Selection
The love of type
Doyald's story
Prudential logotype
Becoming a teacher
Books, words, & ideas
Lunch with Stefan Bucher
Getting recognized
Author: Doyald Young
Typographer, logotype designer and educator, Doyald is truly a master of his craft. Born in Holliday, Texas in 1926, Doyald springs from humble beginnings working as a bellhop, usher and railroad brakeman before he began school at the Frank Wiggins Trade School in 1948. There, he was taught by Joe Gibby to draw and ink letters with a brush and really see the letterforms. He continued studying with Mortimer Leach at Art Center College of Design in Pasadena, CA. In 1955, he became Mr. Leach's teaching assistant and soon began to teach on his own. He taught from 1955 to 1978, then returned in 1997 and continues to teach to this day.
Doyald is the author of three books and is putting the finishing touches on his next book, Learning Curves. He has created numerous typefaces and has designed logotypes for such prestigious clients as Hilton, Prudential, Max Factor, and Sony. His letters have also adorned many of the most well-known awards shows in the entertainment industry (the Grammys, Golden Globe, the Tonys) and a veritable grandstand of celebrities, including Elvis Presley, Liza Minnelli, Frank Sinatra, Bette Midler and Prince.
Earlier this year, Doyald was awarded the 2010 SOTA Award from the Society of Typographic Aficionados. "Recognized for demonstrating the power of a lifelong love of the craft of calligraphy, type and graphic design, for his contributions as an author and for his dedication as an educator".
Friend and designer Stefan puts it this way, Doyald is "someone who could easily have done what he does in the Renaissance, and could easily do it 300 years from now."

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