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Lynda.com ?Building an Online Shopping Cart
English | ISO | WMV | 880?600 | SVQ3 73Kbps | AAC 64Kbps | 332.01 MB
Genre: Training
By 2007, 77% of internet users over the age of 13 ?about 131.3 million people ?will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers. Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies.
Table of Contents
1. Introduction
2. E-Commerce Basics
3. Accepting Payments Online
4. Static vs. Dynamic Sites
5. Databases
6. Security
7. Shopping Carts
8. Basic Elements of a Shopping Cart
9. Case Study: Using ColdFusion and Cartweaver
10. Deploying the Shopping Cart
11. Setting Up the Store
12. Customer Satisfaction

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