Lullabot Learning Series - Drupal SEO (Search Engine Optimization) - ISBN:0000000000

Lullabot Learning Series - Drupal SEO (Search Engine Optimization)

Date: 14 April 2011, 01:54

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Learn from the foremost expert and become a Drupal SEO guru!
In this video, Ben Finklea of Volacci.com explains all the ins and outs of configuring Drupal and its various modules in order to maximize your site’s Search Engine Optimization.
Ben begins by orienting you to the SEO landscape by walking through all of the essential components of the Drupal SEO Checklist module. He clearly explains the basic analytic metrics and webmaster tools you’ll need to understand before researching the best keywords to focus on for your SEO campaign. He walks you through various Drupal modules you can use to manage your page titles, automatic URLs, meta tags, URL redirects, sitemaps and optimizations for local businesses. He also shows you how to configure built-in Drupal settings to properly set up your header tags, content silos, menu system, robots.txt and Apache rewrite rules. He also talks about how to measure your site’s compliance and performance before laying out the next steps for your SEO campaign to maximize your site’s conversion rates.
This video shows how Drupal is one of the best content management platforms for SEO. After watching this video you’ll know all of the steps you need to take to improve your site’s search engine ranking!
1.) Introduction
2.) SEO Checklist Module
3.) Setting up Google Analytics
4.) Using Google Webmaster tools
5.) Researching keywords
6.) On-page optimization
7.) Customizing page titles
8.) Customizing menu paths
9.) Redirecting menu paths
10.) Implementing relevant meta tags
11.) Optimizing for local businesses
12.) HTML header tags
13.) Creating content silos
14.) Leveraging the menu system
15.) Creating & submitting sitemaps
16.) Controlling access with robots.txt
17.) Setting up .htaccess rewrite rules
18.) Testing standards compliance
19.) Importance of site performance
20.) Testing with SEO graders
21.) Conversion rate optimization
22.) Next steps for an SEO campaign
23.) Conclusion
Produced by Jeff Robbins. Directed and edited by Kent Bye.
Shot in widescreen format
Total running time: 4hr 50min
Total download size: 2.76GB (2 video files)

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