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Interactive Publishers Handbook
Interactive Publishers Handbook
Date: 21 April 2011, 16:59

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Table of Content
Chapter 1 - The Market 19
chapter 2 - The Customers 37
chapter 3 - Financing 53
chapter 4 - The Product 69
Chapter 5 - Marketing and Public Relations 11 1
Chapter 6 Distribution 149
Chapter 7 - Online Network Franchise 179
Chapter 8 - Merchandising 199
Appendix Case Studies 206
,/Patents and Corporate Litigation: Practical Considerations 215
Software Development and Publishing Agreement 225
lntellectual Property Rights Affecting Multimedia Projects 249
Affiliated Label Agreement 269
Distributor Directory 283
Law Firm Dlrectory 295
Venture Capital Directory 301
Replication & Packaging Directory 307

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