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[img]Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
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Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
FT Press | 2010 | ISBN: 013707543X | 256 pages | PDF | 5 MB
Two scarred, but well-decorated veterans deconstruct in-store marketing. Rick DeHerder and Dick Blatt give us a tour of where the rubber meets the road in modern consumption. Comprehensive, exhaustive, and complete, this is a volume for both marketer and merchant.
Paco Underhill, Founder, CEO, and President, Envirosell and Author of What Women Want, Why We Buy and Call of the Mall
Enhancing our in-store environment with relevant products, promotions, and innovations will win shopper loyalty. That loyalty will drive more shoppers, greater baskets, and more trips, leading to incremental revenue and market share for Walgreens. Shopper Intimacy is a fantastic resource for time-poor marketing professionals seeking insights, interpretations, and implications of the vast library of research and studies in the field of in-store marketing. Additionally, this guide will help us make better decisions on our marketing spending by providing a structured approach and the necessary metrics for calculating a return on that spending.
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