Inspire!: Why Customers Come Back - ISBN:0131361880

Inspire!: Why Customers Come Back

Date: 22 April 2011, 08:29

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Jim Champy's latest book, Inspire!, is a highly valuable read for business leaders, providing actionable examples of what it takes to keep customers continually engaged and excited in their relationships with businesses. Arguably, this is the most important aspect of business at any level. The book provides clear, concise lessons that can be applied readily to any organization, regardless of size or kind. Many of these lessons focus on internal company cultural attributes such as "risk calmly accepted as necessity" and "innovation viewed as everyone's business".
A refreshing theme of Inspire! is communicated "authenticity", the quality and characteristic of being honest with customers and stakeholders. According to Mr. Champy, it "illuminates a company's sense of purpose". Mr. Champy's advocacy of corporate authenticity is actionable and provides clarity for contemporary managers who can take advantage of seemingly endless opportunities for success in today's global economy by being honest with customers and themselves. An appealing aspect of the authenticity theme in Inspire! is that it provides actionable examples of business success achieved through integrity from notable companies, such as Stoneyfield Farm, Zip Car, Go Daddy and Honest Tea, among others.
One striking aspect of Inspire! is the learning derived from it does not depend on any economic or business trend. Mr. Champy's thoughtful journey into reigniting and maintaining customer loyalty is as applicable in a recession as it is in a booming economy. The lack of trend-chasing concepts makes Inspire! a book that will be relevant for years to come. You will want to reread this book periodically as new economic and business cycles evolve.

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