Ideation: The Birth and Death of Ideas - ISBN:0471479446

Ideation: The Birth and Death of Ideas

Date: 11 April 2011, 20:00

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Product Description: Douglas Graham, a leading expert in the field of innovation, shows business leaders how to realize step-ahead ideas and Thomas Bachmann, a financial innovator shows how he has put innovative ideas into practice
Ideas are the bedrock foundations of companies. Great companies lead with great ideas, but how do great companies develop those ideas? This book explores the development, processing, and execution of new ideas in modern businesses. With interviews with well-known innovators from diverse fields, Ideation explores how companies can better develop creative ideas and bring them to fruition. Bureaucratic organizations have a natural tendency to suppress new ideas rather than support them; this book offers a methodology for bringing ideas to light and growing them to their full potential.
Douglas Graham (New York, NY) is CEO of IDDEX Corp., a company that develops and provides tools and services to assist enterprises in managing innovation. He also serves on the boards of public companies, private companies and charities, and is a frequent advisor to government and Fortune 500 companies. Thomas T. Bachmann (Nassau, Bahamas) is a leading innovator who has created multibillion-dollar investment company in active and passive investments’ field and is the first to create Intellectual Property Portfolios to be traded as equities.

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