How voters decide: Information Processing during Election Campaigns - ISBN:0521848598

How voters decide: Information Processing during Election Campaigns

Date: 14 April 2011, 14:59

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Democracy succeeds when government, in some broad sense, represents the will of the people. Democratic representation can be assured if informed citizens freely elect their leaders, and those leaders stand for reelection at some regular interval. Thus citizens, voting for leaders who best represent their views, and holding those leaders (or their political parties) accountable for their performance in office at the next election, make democracy work. At least that is the theory. Naturally enough, voting is a topic that has drawn quite a bit of attention in political science, and the classics of political behavior research have all focused, in one way or another, on the vote decision. Understanding how voters make their decisions is tantamount, at some very basic level, to understanding how democracy works. There can be no more important question in political science. Yet with all of our research over the past half century, and the numerous models of vote choice that have been proposed, how much do we really know about how voters decide?

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