How To Sell When Nobody's Buying: (And How to Sell Even More When They Are) | Date: 28 April 2011, 05:53
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How To Sell When Nobody's Buying: (And How to Sell Even More When They Are)
By Dave Lakhani
* Publisher: Wiley
* Number Of Pages: 238
* Publication Date: 2009-06-09
* ISBN-10 / ASIN: 0470504897
* ISBN-13 / EAN: 9780470504895
Product Description:
The most effective sales strategies for tough economic times
Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to buy.
How to Sell When Nobody's Buying is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you.
* Features effective, simple strategies for selling in tough economic times
* Offers free or low-cost prospecting tools that bring in customers by the herd
* Includes case studies from top salespeople that reveal new ways to bring in customers
* From sales guru Dave Lakhani, author of Persuasion, Subliminal Persuasion, and The Power of an Hour
These days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn How to Sell When Nobody's Buying.
Summary: The more like Dave Lakhani's sales business YOUR business is, the more you'll like this book
Rating: 4
This book is written with enthusiasm and sincerity. It is
also written very much from the perspective of a guy whose
selling activity is all about getting to top officers in
corporate settings and making presentations to sell those
officers on bringing Lakhani in to train their sales forces.
So if you are a corporate sales trainer you should definitely
get this book.
The further your own job description moves from being a
corporate sales trainer the more removed from your experience
this book will be. That's another way of saying it's
a B-to-B sales book with some good stuff about using the
internet thrown in.
Lakhani's message to salespeople is basically that YOU
determine your results... and so forth.
To be fair, the book is pretty good. I liked it. If I
were a corporate sales trainer I'd eat it up.
Summary: This one's a keeper!
Rating: 5
I am not a traditional salesperson. I own my own business and let the economy slump influence my marketing strategies. When Dave Lakhani's book arrived in the mail, I started reading it immediately. I could not put it down; I flagged so many pages with post-its that in a strong wind I worry it may take flight! Whether you are a novice or experienced salesperson, this book will help you with fresh strategies and motivation to succeed. I liked the interview style of writing, where Dave uses different case studies to give real-life examples of his action plan strategies. He got my attention in the first Chapter (zero) the Chapter before Chapter one. If you read no farther than Chapter zero and follow his daily action steps, you will see an increase in sales in just seven days. Read on!
Dave takes you by the hand and gives you tips to increase your sales conversions by changing the way you think about buyers in a tough market. He shows how to incorporate new social media methods to strengthen your unique selling proposition. He also shares some of his persuasive selling techniques gleaned from years of successful business endeavors. This is not "just another business book" this book is full of sage advice from one of America's best sales trainers.
Do not loan this book to a friend--you may never see it again!
Summary: This Book Tells How You Can Stand Out In the Marketplace
Rating: 5
I bought this book for a few reasons; it's author has a pretty interesting blog [...] and I got his Power of an Hour, which was pretty good also. The main reason was to help me better design websites for friends who owned local and/or cottage industry businesses. I got good information for that, but what I noticed is that How to Sell When Nobody's Buying . . . has that good old fashioned sense that hard work and good ideas with the right confident strategy will put you ahead. And he tells you the strategies you need to combine with your hard work to get things more happening.
I think this is a great book given that American small businesses are the future of our economy. Its a veritable marketing course for an entrepreneur at any stage in his or her game.
Summary: Incredible Resource for Sales Professionals
Rating: 5
One of the best books I've read for sales professionals. Ideas are fresh. Finally a book in which our electronic
communications environment is addressed head on! I would highly recommend Mr. Lakhani's "How To Sell When Nobody's Buying".
Karen
Summary: Dave Lakhani Broke the Trance of Stage Hypnotist Simone....Forever...with This Information!!!
Rating: 5
My name is Stage Hypnotist Simone. I recently attended Dave Lakhani's event in Los Angeles where he taught the most powerful content on How to Sell When Nobody's Buying to a group of a couple hundred people, including many famous writers, coaches, and self-development speakers.
What I learned from David so profoundly impacted my life that I have virtually refocused my entire marketing and business models. For example, David's concepts about 45/15 and 20-call bursts that direct focus intense action have all but transformed my thinking about productivity. You work, uninterupted at a task for 45 minutes, then screw off for 15, blow spitballs, whatever.
What you can accomplish in 45 minutes can make you a fortune.
Trust me, David is the real deal.
Buy his book and buy it now!
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