Handbook of visual communication: Theory, methods, and media - ISBN:0805841784

Handbook of visual communication: Theory, methods, and media

Date: 13 April 2011, 10:46

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In his 1990 book, Eye and Brain, Richard Gregory wrote, "We are so familiar with seeing that it takes a leap of imagination to realize that there are problems to be solved (p. 17). While we humans had to learn how to walk, talk, and read, we never had to learn how to see. Thus, unlike walking or talking or reading, we are less cognizant of the many processes that contribute to what we see. Scholars in the rapidly evolving field of Visual Communication now attempt to identify and describe these many processes. Yet, the field is so new, so diverse, and evolving so rapidly that recognizing all the processes involved in seeing is difficult because few attempts have been made to compile the diverse and varied work of Visual Communication scholars.

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