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Growth from Chaos: Developing Your Firm's Resources to Achieve Profitability without Cost Cutting
Growth from Chaos: Developing Your Firm's Resources to Achieve Profitability without Cost Cutting
Date: 22 April 2011, 16:48

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We live in a chaotic world. Some of the chaos results from poor decision-making (e.g., Enron, Arthur Andersen, WorldCom). Yet other aspects of chaos (war, terrorist attacks, etc.) are beyond a firm's control. This book demonstrates that firm growth is more dependent on how a firm develops its resource base over time. Examining actual firm growth in several industries, with a focus on trucking, the airline industry, and the North American railroad industry, Pettus shows that a specific resource sequencing leads to higher firm growth than other sequencing patterns. This sequencing pattern is similar across transportation industries, and the pattern may be applicable to other industries.

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