Global Business Management: A Cross-Cultural Perspective - ISBN:9780754671121

Global Business Management: A Cross-Cultural Perspective

Date: 14 April 2011, 10:09

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This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books in the market treat independently. It clarifies and explains culture, cultural misunderstandings, and crosscultural interactions. Business and culture must be taught together as one when it comes to international commerce and business. It is essential to care about how the world really operates, and what is influencing the international relations of virtually every country in the world today. Our text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the crosscultural expertise essential to succeed in a world of rapid and profound economic, political, and cultural changes.

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