Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change - ISBN:0814409121

Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change

Date: 30 April 2011, 07:15

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There’s no shortage of predictions available to organizations looking to anticipate and profit from future trends. Apparently helpful forecasts are ubiquitous in newspapers and business magazines, and in specialized sources such as government and think-tank forecasts, consultant reports, and stock market guides. These forecasts are important for navigating to future success, but they are also of very mixed quality. What information from the endless sea of sources is valid? How does one know which predictions to take seriously, which to be wary of, and which to throw out entirely? Future Savvy shows readers how to discern quality in forecasts and future thinking. It views the predictions as a crucial resource, but sharpens the critical tools in the hands of forecast readers and users.
In a colorful book with many examples, Adam Gordon synthesizes information-assessment skills and future studies tools into a single template that allows managers to apply systematic “forecast filtering” to reveal strengths and weakness in the predictions they face. The better leaders’ view of the future, the better their decisions - and successes - will be. Future Savvy empowers both business and policy/government decision-makers to use forecasts wisely and so improve their judgment in anticipating opportunities, avoiding threats, and managing uncertainty.

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