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Fundamentals of Corporate Communications
Fundamentals of Corporate Communications
Date: 13 April 2011, 10:00

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In the summer of 1996 I found myself as an (albeit rather mature) student, near the completion of the one year taught MBA programme at the University of Durham Business School. I was writing a dissertation on the Role and Function of the Director of Corporate Communications and had embarked on research which took me into the corporate headquarters of companies at the very summit of British industry. In the course of that research two things became abundantly plain to me.

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