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Fordlandia: The Rise and fall of Henry Ford's Forgotten Jungle City
Fordlandia: The Rise and fall of Henry Ford's Forgotten Jungle City
Date: 12 November 2010, 04:42

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January 9, 1928: Henry Ford was in a spirited mood as he toured the Ford Industrial Exhibit with his son, Edsel, and his aging friend Thomas Edison, feigning fright at the flash of news cameras as a circle of police officers held back admirers and reporters. The event was held in New York, to showcase the new Model A. Until recently, nearly half of all the cars produced in the world were Model Ts, which Ford had been building since 1908. But by 1927 the T’s market share had dropped considerably. A half decade of prosperity and cheap credit had increased demand for stylized, more luxurious cars. General Motors gave customers dozens of lacquer colors and a range of upholstery options to choose from while the Ford car came in green, red, blue, and black—which at least was more variety than a few years earlier when Ford reportedly told his customers they could have their car in any color they wanted, “so long as it’s black.”
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Jungle   Henry   Ford   Rise   fall  

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