English for Marketing & Advertising (Student book and Audio) - ISBN:0000000000

English for Marketing & Advertising (Student book and Audio)

Date: 14 April 2011, 04:35

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English for Marketing & Advertising is part of the EXPRESS SERIES. It is the ideal quick course for marketing & advertising professionals who need to communicate confidently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a stand-alone intensive specialist course of for self-study.
Key Features of the Book
* A wide range of material targeting key areas of marketing, advertising and corporate communication
* Tip boxes addressing key language points, useful phrases and strategies
* DID You KNOW? boxes addressing language and cultural issues
* Stimulating role-plays for pairwork and group tasks
* STARTER section at the beginning of each unit with warm-up and awareness-raising activities
* OUTPUT section at the end of each unit with activities to encourage discussion and reflection
* Appendix including an answer key, transcript, A-Z wordlist and a glossary of marketing terms
Key Features of the MultiROM
* Realistic listening extracts
* Interactive exercises to practise communication, useful phrases, and vocabulary
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