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Emotion and Reason in Consumer Behavior
Emotion and Reason in Consumer Behavior
Date: 22 May 2011, 19:26

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Product Description: Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
* Provides new insights on an emerging topic
* Uses sound academic research at a level students can understand
* Explores satisfaction as an influence in marketing

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