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E-Mail Selling Techniques: That Really Work!
Author(s): Stephan Schiffman
Publisher: Adams Media
Date : 2006
Pages : 160
Format : PDF
Language : English
ISBN-10 : 1593377444
ASIN : B0014JUVEG
Size : 821 KB
Description:
The sales culture of the twenty-first century is one where decisions are often made on the fly, calls are not thought out, and communication is based on onscreen ramblings, hitting 脪send,脫 and seeing what happens next. While e-mail has made it easier for salespeople to communicate than ever before, it脮s crucial to your success that your message is clear, concise, and to the point.
Renowned sales guru Stephan Schiffman understands the unique benefits and challenges of using e-mail as a sales tool. E-mail Selling Techniques delivers dependable strategies to help you understand when and how to use e-mail to communicate with a client or prospect.
E-mail Selling Techniques offers essential guidelines for:
* The proper length and format of sales e-mails
* Advice on tone and content
* Tips for writing attention-grabbing subject lines
* Identifying when a phone call might be more appropriate
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