Innovate for the future or optimize the present? Reach new markets or build existing ones? Don’t choose. Don’t settle. Do both. Here’s how. Over the past seven years, Cisco’s Doing Both strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it–and how you can, too.
Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other. In this book, Cisco Senior Vice President Inder Sidhu explains why “doing both” is today’s best growth strategy. Then, drawing on Cisco’s hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, Sidhu presents a complete blueprint for “doing both” in your company, too. About the Author Inder Sidhu is Senior Vice President of Strategy and Planning for Worldwide Operations at Cisco, the $40 billion worldwide leader in networking for the Internet. A member of the company’s Operating Committee, Inder also co-leads Cisco’s Emerging Countries Council, which drives business success in fast-growing geographies like China, India, Brazil, Mexico, and the Middle East. From 2006—2009, Inder co-led the Enterprise Business Council, which is responsible for Cisco’s corporate business, representing about half of the company’s total revenue. Before joining Cisco in 1995, Inder was with McKinsey & Company, an international management consulting company. He has also worked at Intel and Novell.

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