Digital Video Recorders: DVRs Changing TV and Advertising Forever (Nab Executive Technology Briefings) - ISBN:024081116X

Digital Video Recorders: DVRs Changing TV and Advertising Forever (Nab Executive Technology Briefings)

Date: 28 April 2011, 08:47

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Digital Video Recorders: DVRs Changing TV and Advertising Forever (Nab Executive Technology Briefings)
By Jimmy Schaeffler
* Publisher: Focal Press
* Number Of Pages: 320
* Publication Date: 2009-04-06
* ISBN-10 / ASIN: 024081116X
* ISBN-13 / EAN: 9780240811161
Product Description:
Four specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person. "Digital Video Recorders" features a macro and micro views of the already established yet still burgeoning DVR industry. As part of the NAB Executive Technology Briefing series, this book gives you a wealth of market knowledge, business models, case studies, and industry insignts explained in a non-technical fashion.
"Digital Video Recorders" discusses the impact of the technology across many different industries and platforms, explains hardware, software and technology of set-top boxes, DVR infrastructure, on-screen guides, planning and scheduling, content security, and more. Whether you are an executive in the broadcast, telecommunications, consumer electronic, or advertising space, you will expand your knowledge on DVR impact, explore new business opportunities, and get a brief overview of the technical terms needed. You will also be able to accurately analyze and understand the trends, projections and other data, all of which will help lead to the expedited growth and development of DVR industry.
* Part of the NAB Executive Technology Briefing series which brings you industry technology information in a consice market brief
* Quickly get up to speed on terms, market, and the business of the DVR industry
* Packed with real-world case studies and exclusive market research for a comprehesive insight
Summary: A good read and a handy reference
Rating: 5
The author has done a wonderful job of writing an engaging book about the history and future of DVRs. This book is insightful; it starts by providing a good industry reference point and expands to address the business models, impacts to traditional advertising, and future growth of the industry. I found it to be a good read and a handy reference. This is a great book for anybody in the Broadcast, Cable, Direct Broadcast Satellite, IPTV or other related media industries.
Summary: Must Reading in the DVR Technology Space
Rating: 5
Just finished reading and I must say Jimmy Schaeffler has done a great job of capturing the DVR market space from both its current and historical viewpoints. I've ordered 25 more copies for various team members and I'm making it a "must-read" for all outside marketing agencies working with Digeo, Inc. as we continue to evolve our MOXI HD DVR experience.

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