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Dictionary of Marketing
Dictionary of Marketing
Date: 06 May 2011, 01:05

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PREFACE TO THIRD EDITION
This third edition of the dictionary takes into account the many new terms that have
come into marketing with the growth of e-commerce and the Internet. The
supplement at the back of the book has also been comprehensively updated.
We are grateful to the following for their valuable comments on the text: Ian Linton,
Georgia Hole, Dinah Jackson and Sandra Anderson.
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