Design Is How It Works: How the Smartest Companies Turn Products into Icons - ISBN:1591843227

Design Is How It Works: How the Smartest Companies Turn Products into Icons

Date: 13 April 2011, 10:40

Free register and download UseNet downloader, then you can FREE Download from UseNet.

Download without Limit " Design Is How It Works: How the Smartest Companies Turn Products into Icons " from UseNet for FREE!

Product Description: "It's not just what it looks like and feels like. Design is how it works."-Steve Jobs
There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot.
Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how:
-Porsche pit its designers against each other to create its bestselling Cayenne SUV
-Clif listened intently to customers, resulting in the industry-changing Luna energy bar
-OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes
-LEGO started saying no to its designers-saving its brick business in the process
Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.

Download Links:

Download Link (High Speed Download)

Download Link 1 (http://depositfiles.com/...8wl9asqyb)

Download Link 2 (http://uploading.com/...1591)

Related Articles:
Design

DISCLAIMER:

This site does not store Design Is How It Works: How the Smartest Companies Turn Products into Icons on its server. We only index and link to Design Is How It Works: How the Smartest Companies Turn Products into Icons provided by other sites. Please contact the content providers to delete Design Is How It Works: How the Smartest Companies Turn Products into Icons if any and email us, we'll remove relevant links or contents immediately.