HERE IS A PARTIAL LIST OF THE IMPORTANT INFORMATION REVEALED, DISCUSSED,AND DEMONSTRATED
HOW TO GROW YOUR BUSINESS AS QUICKLY AS POSSIBLEWITH HIGHLY SUCCESSFUL MARKETING (Some of the things you'll discover...)
"DIRT CHEAP', INSTANT FAX-MARKETING
* Review step-by-step Checklist for each broadcast FAX marketing campaign (just like a pilot's pre-takeoff checklist)
* The best, most beneficial uses of broadcast FAX
* What's working NOW -- examples
* Where to get good FAX lists
* Best time(s) to FAX
* Secrets and "tricks" for getting your FAX read
* How to minimize complaints from recipients
HOW TO SUCCEED WITH DIRECT-MAIL MARKETING
* Fact: lists can make or break you….. and it's not as simple as calling a broker
* Four top list sources Michael relies on most
* Thirteen "keys" to consider, in evaluating and choosing lists
* Michael's exact step-by-step process for finding, picking, and testing lists
ADVANCED STRATEGIES FOR JOINT VENTURE MARKETING
* How to use joint ventures to launch or expand your business' marketing and acquire good customers even if you have NO cash and NO experience!
* Three driving reasons to pursue joint ventures
* Six simple ways to find good joint venture opportunities and partners
* The SECRET KEY to unlocking others' lists through joint ventures: the one surprising piece of knowledge that puts you in the power-position and allows you to secure eager cooperation even from business owners who never do such deals with others
* Exactly how to approach your JV prospect
* See the exact letters Michael sends, and go through his actual 6-step process for approaching new JV contacts
* Deal-Structure: understanding the 6 different opportunities
INTERNET MARKETING THAT REALLY WORKS
(Secrets we've developed and are always fine-tuning through real experience -- really making money on the Internet...)
* The blunt truth about Internet Marketing
* Three Secrets most 'Internet advocates' will NEVER tell you about really making money with Internet Marketing
* Look at, dissect, and understand the actual, successful, profitable Websites (plural!) we own and run
* Actual demonstrations of how we get traffic
* Six "Traffic-Builders" anybody can use (and afford)
* When and how to most successfully use nearly-free e-mail for marketing purposes
* "Website Tricks" that increase sales
* How to get good Website work done for you, cheap
* SEE exactly how we use e-mail blasts to create fast cash surges
* E-mail as the ultimate test marketing tool
* What you must know if you choose to "buy" traffic
* SEE a "pure" e-commerce business actually work, where everything is sold AND delivered "hands-free" automatically via the Internet
HOW TO MANAGE YOUR BUSINESS FOR MAXIMUM PROFIT, MINIMUM STRESS
(A sampling of strategies to make your business run smoothly...)
VENDOR RELATIONSHIPS & MANAGEMENT
* FACT: Your suppliers can make or break you!
* Controlling costs IS making money!
* Everything you need to know about the care and feeding of printers
* What you can (and can't) "outsource"
* How to keep the lid on printing costs
* Access to Michael's "GOLD LIST" of preferred, reliable vendors
* How to get what you want, when you want it, the way you want it, at the price you want to pay: negotiation strategies
* Listen in on actual conversations with our vendors
* What every direct marketer must know about Credit Card Merchant Accounts, that the banks and processing companies won't tell you (until it's too late)
* How to avoid costly charge backs, which may alarm your merchant account provider, freeze funds, even cancel your accounts
* Commonly made errors that lead to loss of accounts
* How to use your merchant account properly, to increase sales
* Two major tips for increasing sales, thanks to your acceptance of credit cards
"HOW DO I KEEP OF ALL THIS????"
* What database management systems, software programs do we use, and why?
* What data to collect and track, and how to easily organize it so it is really useful to you
* Five ways "database management" makes you money
* Commonly made, costly mistakes to avoid
* How to get what you need from computers without liking them
* Newest software programs available to make your life easier
* How to "hands-free" automate multi-step marketing
HOW TO CREATE WEALTH FROM YOUR BUSINESS
(Some of Michael's wealth-building strategies...)
* The Four Questions To Answer, to turn just a "buyer" into a "customer", a "transaction" into a valuable "relationship"
* How to nurture your customer (inexpensively)
* Special techniques when sending many direct mail offers to the same customers during the year
* How to "source" good new products for your responsive customers
* How to be paid by other marketers just for access to your customers and/or endorsement to your customers
* How to provide Superior Customer Service without going broke doing it
* How to provide Superior Customer Service and satisfy customers with little, even with no staff
* How to stay out of legal trouble
WHO YOU WILL MEET
* Karen Patterson -- Office Manager and Comptroller. She's in charge of the money! She handles order processing, cost control, vendor searches, vendor relationships, and purchasing.
* Tony Torres -- Customer Relations Manager. His job is to keep our customers informed, involved and as happy as possible, via telephone and e-mail. He provides special support for our Licensees, and manages our Coaching Programs.
* Jennifer Dalton -- Internet Marketing Manager. She is constantly testing new strategies, forming joint venture alliances, and working on attracting traffic to our Websites. Because this is such a big, growing and profitable part of our business, it IS a full-time job. (She outsources actual Internet work, the building of Web pages, etc.)
* John Alanis -- John is involved in evaluating results of marketing campaigns, brainstorming with Michael, managing databases, managing joint ventures, copywriting and getting copywriting done by others, and he travels to represent the companies at out-of-town seminars and conferences.
* Michael Kimble -- Michael focuses his energy on copywriting, creating and planning marketing ideas, campaigns and strategies, organizing marketing activities, list sourcing, ad media selection, product development or improvement, and high-level networking for joint ventures and other purposes.
Here's Some More Of What You'll Witness
On The "Field Trip Experience-In-A-Box"
1. How To Choose Highly Profitable Mailing/Fax/E-mail Lists. The exact system we use to mine lists for hidden gold..… Secrets of using the SRDS Online List Source..… Exactly what to say to a List Broker to get them to find you the best lists. GO ONLINE, WITH US AND FIND IDEAL LISTS. All questions, confusion eliminated!
2. Secrets Of Joint Venture Marketing -- Why Spend The Time And Money To Get New Customers When Someone Else Has Already Done All The Work For You? You'll discover exactly how to find profitable JV partners, plus what you should say to them..… And what you should never say! (You will leave with a "Hot List" of Joint Venture Prospects..… eager to unlock the potential of their customer lists.) SEE THE ACTUAL JOINT VENTURE LETTERS WE USE TO BRING DEALS TO US.
3. Vendor Interviews -- We walk you through a printing and direct mail job (you'll get to see all the details and how we insure our printer gets the job done right and on time), and how we submit our mailing list to our mailing house (the people who do the mailings for us). We actually get our printer, mailing house, and broadcast fax company on the phone, and let them explain to YOU how truly easy it is get your marketing materials delivered to your customers by outsourcing. Plus we reveal our insider secrets to making sure your vendors don't cheat or steal from you AND….. e
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