Customer-Centered: Telecommunications Services Marketing (Artech House Telecommunications Library) - ISBN:1580538541

Customer-Centered: Telecommunications Services Marketing (Artech House Telecommunications Library)

Date: 30 April 2011, 09:41

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In todaya ™s telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customersa ™ quest for value is of paramount importance. Offering you a survival strategy based on customer-centered marketing, this forward-looking resource helps you assess your companya ™s market potential and target desirable segments successfully. You gain practical insight in evaluating your present customer base and learn the best ways to adjust your marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps you become attuned to customer demand and present a service portfolio with a high potential for success.

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