Creativity 101 (Psych 101) - ISBN:0826106250

Creativity 101 (Psych 101)

Date: 14 April 2011, 05:32

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When you think of a creative person, who do you conjure up? What do you think of when you think of a creative product or activity? What exactly is creativity? Is it possible to find creativity in different pockets and nooks of our culture?
However you think of creativity - whether you think of creativity - it is most likely different from how your neighbor thinks of it. There are many different ways in which someone can be creative, and there are almost as many different ways that people try to measure creativity.
With this book, Dr. James C. Kaufman presents a brief and lively introduction to the field of creativity. Beginning with a historical overview of what creativity is and how it is defined, this innovative book explores the concept of creativity, its origins, and applications. Kaufman focuses on what he calls the "Four P's": person, product, process, and press. He also tackles four ongoing debates and research areas:
The question of whether creativity is domain-general or domain-specific
How creativity corresponds to different constructs such as personality, motivation, and intelligence
The relationship between creativity and mental illness
How creativity might (or might not) improve the guidance, selection, or hiring process
What is creativity and how can we measure it? Creativity 101 serves as a brief, engaging introduction to the field of creativity. Dr. Kaufman presents the cutting-edge research and analyzes new and emerging theories in the field. This book investigates the many definitions of creativity, as well as how it is manifested and measured in schools, the workplace, business, art, media, and more.
Key topics discussed:
The "Four P's" of creativity: person, product, process, and press
How creativity influences personality, motivation, intelligence, and talent
The dark side of creativity: the remarkable relationship between creativity and mental illness
Emerging directions in creativity research, with discussions on neuroscience, the media, and literature

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