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Corporate Blogging for Dummies
Corporate Blogging for Dummies

Once a hobby for writers on the Internet, blogging has evolved over the years into a mature strategy with incredible platforms that now support enterprise corporations. Blogging has every element needed to develop a great online presence. Blogging is an exceptional strategy for search engine optimization as well as a solid social media strategy for businesses to safely engage in.
Corporate blogging, however, requires a much different strategy than personal blogs or publication blogs. The objective for a corporate blog is to build a company锟絪 online authority by using search engines and by acquiring a positive reputation. Ultimately, this will lead to customer acquisition and improved retention.
Most corporate blogs fail. As Seth Godin states in his book, Linchpin: Are You Indispensable? (Portfolio, 2010), 锟絤ost corporate blogs suck.锟?If you don锟絫 want your corporate blog to fail, you锟絣l need to develop a strategy before you ever publish your first blog post. You锟絣l also need to stick by that strategy and build momentum over time. Your journey won锟絫 be easy, but it will be fruitful in the end.
Corporate blogging not only transforms your company锟絪 online presence, but it can also transform your company锟絪 culture and vision by providing your employees with the spotlight they deserve.

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