Conversion Optimization: The Art and Science of Converting Prospects to Customers - ISBN:1449377564

Conversion Optimization: The Art and Science of Converting Prospects to Customers

Date: 14 April 2011, 23:35

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Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision — without driving them away through data overload or tedious navigation. You’ll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you’re involved with marketing or designing a large ecommerce site, or managing a modest online operation.
Based on the authors’ broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You’ll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate?
Explore case studies involving significant conversion rate improvements
Walk through different stages of a sale and understand the value of each
Understand your website visitors through persona creation
Connect with potential customers and guide them toward a conversion
Learn how to deal with FUDs — customer fears, uncertainties, and doubts
Examine the path that visitors take from landing page to checkout
Test any change you make against your original design
About the Author
Khalid Saleh is co-founder of Invesp, an ecommerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and ACCM. Khalid is also the chief architect behind the first conversion optimization intelligence platform.

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