Content and Complexity Information Design in Technical Communication

Date: 19 January 2011, 08:35

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From the foreword by Karen Schriver, author of "Dynamics In Document Design"
Information designers bring together words and images in ways that enable people to understand, take action, or make decisions. A good information design helps people to use the content in ways that suit their unique interests. Although information designers have long recognized the importance of developing good content, much of the literature in the field has focused on issues of graphic design and typography. This volume broadens our perspective with new ideas about creating information designs that speak to peoplesÃƒâ€šÃ‚Â¡Ãƒâ€šÃ‚Â¯ needs through the design of effective content in products familiar to technical communicators.
Since the 1990s, information designers have been preoccupied with shaping content in order to reduce information overload. The authors here challenge us to think strategically about contentÃƒâ€šÃ‚Â¡Ãƒâ€šÃ‚Âªits selection, organization, and integration. They show that well designed content can help people ferret out fact from fiction, main points from details, and "must read" from "optional read" information. In addition, the authors remind us that the content we generate not only communicates information to people but helps to build relationships among people.
Throughout the book, a number of themes emerge. Perhaps the most prominent is the need to hone our skills in analyzing the structure of information more deliberately than we have in the past. For any given information design taskÃƒâ€šÃ‚Â¡Ãƒâ€šÃ‚Âªwhether a paper document, an online help system, or a multimedia projectÃƒâ€šÃ‚Â¡Ãƒâ€šÃ‚Âªinformation designers need to identify core (must have) information and distinguish this content from supplemental (nice to have) information. With a thorough understanding of the structure, information designers can highlight the content distinctions through careful design of text, graphics, photography, full-motion video, typography, or sound.

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