Company Profiles for Students: Volumes 1 & 2 - ISBN:0787629367

Company Profiles for Students: Volumes 1 & 2

Date: 23 May 2011, 20:42

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A useful, thorough work profiling 280 companies. Each alphabetical entry provides an overview and then covers topics such as "Company Finances," "Analysts' Opinions," "History," "Strategy," "Current Trends," and "Global Presence." Each article ends with a bibliography and, often, a Web-site address to access an annual report. "Fast Facts," a chronology, and sidebars are also incorporated into the four- to six-page entries. Many high-profile and youth-oriented companies are included: The Gap, Hard Rock Cafe, PEZ Candy, Victoria's Secret, Tommy Hilfiger, and Rollerblade. Lycos and AOL are profiled, but students may be disappointed not to find eBay or Amazon.com. Graphs, company logos, and occasional black-and-white photos of products or headquarters are provided. Volume one begins with a "Chronology of Key Business Events"; volume two ends with 35 "Industry Profiles," a "Directory of Specialized Business Web Sites," and a complete index. Although much of this information is available in other sources, the accessible format and up-to-date material will make these volumes welcome additions in collections serving young adults.

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