Cases to Accompany Contemporary Strategy Analysis - ISBN:1405124083

Cases to Accompany Contemporary Strategy Analysis

Date: 13 April 2011, 02:33

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Product Description:
* The new edition of this popular casebook considers current business theory in the context of real business situations.
* Specially-written cases illuminate key concepts and techniques in strategic management.
* Focuses on well-known companies from North America, Europe and Asia.
* New case on Eni S.p.A. and the World oil and gas industry.
* Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group.
* Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).
*
Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.

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