How to stop knocking on client's doors, and get them to call you instead!
Learn why articles do a far superior job of attracting the clients you want--and how the right articles make you the expert in your field
Knocking on a client's door is the hardest way to get business - yet we do it all the time
In order to get the client's attention, we send out sales letters; we make presentations; we do everything we can to try and sell to clients.
The more we try to sell, the higher the client's hackles go up. The more we try to convince; to persuade, the more the client starts avoiding you. Or at the very least, they put off buying from you till much later.
So why do clients put off the purchase?
There are two big reasons. The first reason, is that they don't want to buy at the exact moment that you want to sell. So even if you've just made this wonderful presentation of your product or service, there's a close to zero-response on the client's part. And that's just because they're not ready to buy right away.
The second reason is that the client doesn't really recognise you as an expert. All they can see is someone who's trying to sell something to them. To them you're just another 'sales pitch' coming through the front door.
What you really need is a side-door entry!
Why articles help you sneak in the side door?
Articles help you get the client's attention, because articles rarely if ever, try to sell. Articles educate. They give the client the various angles to a concept. And in doing so, clients don't put up a wall.
The more you inform a client about a topic, the more they're interested in getting in touch with you. And not only do they get in touch with you-- but they also choose you (instead of your competition).
Well-written articles are not only vital for your website and newsletter, but can earn you revenue, as well as free publicity. Articles published in offline magazines, can drive hundreds of readers to your business.
And yes, if you write really well, you are actually given a column in a magazine or newspaper or online portal.
But hey, the competition can write articles too, right?
Right. They can, and they will. But there's a difference. And that difference lies in the ability to not only attract the client to what you're writing, but to keep the client reading from the start to finish. And then to actually look forward to reading more than ever before. Now you've stopped becoming the 'salesperson they want to avoid', and have become the educator and entertainer.
Entertainer? What's entertainment got to do with article writing?
Everything. Drama is what causes customers to keep reading your words. Think of a movie being rolled out in a word format. Or a series like 'Desperate Housewives,' or '24'.
Each of your articles not only need to educate, but need to take the client on a rollercoaster ride. The biggest mistake most article writers make (actually most amateur writers) is that they believe in just writing words. Words don't create stickiness. Drama does.
Presenting: The Article Writing Home Study Course
Do you stare at a blank screen every time you have to write something? Does it drive you crazy and then you just give up in frustration?
Do you figure you're never ever going to write an article? If so, then this course is just for you. You'll learn how article writing, or writing for that matter, is a simple science. It's a paint- by-dot system.
By the time you finish the course, you'll have not only learned how to write an article, but have written one yourself plus have generated two or three future articles. And as we've seen before, you'll not only be able to write articles, but write articles that keep your customer riveted to your writing.
But there's always the fear...
What if you're not a good writer?
What if you've tried to write before, and gotten so-so results?
What if you have other issues like dyslexia?
Could you still learn to write captivating articles?
This article writing course is designed to do the following:
1) Enable you to write faster than ever before.
2) Reduce the frustration of never getting past the first line.Never fear the blank page ever again.
3) Create content that is so captivating that customers read every word--and consider you the expert in your field.
We use a simple system to achieve the above
1) Deconstruction
2) Reconstruction
In deconstruction, you'll take apart articles and other forms of copy. You'll see why the best writers in the world, became who they are, and what systems they used to persuade their audiences.
In construction, you'll learn exactly what strategies and tactics you need to create text that moves people to action. Anyone can write an article. What we are looking to create is speed, drama as well as expertise within the article.
And I'll be there with you to guide and teach you, and more importantly to show you exactly what you need to fix, so that your articles improves instantly.
But learning isn't purely about 'getting information'
We've all got information before. And it's not helped us that much. This is because we all learn differently, but not exclusively. So what does that mean? That means we have a bias towards a form of learning. We may either like to listen to audio, or read words in a transcript/notes. Or we may be better off in a discussion of sorts.
And the article-writing course brings all of the learning systems together.
You get:
1) Notes Transcripts --again rich in detail and easy to understand.
2) Audio files--rich in detail. And professionally created.
3) A Forum for continuing conversation.(Not available with HomeStudy)
But even that's not enough to learn effectively...
The truth is that most of us don't even realise there are other snapshot methods out there, that enable us to learn more productively. Methods such as:
1) Mindmaps
2) Cartoons and Graphics
3) Checklists
4) Video
5) E-Mail (Not available with HomeStudy)
Plus you get detailed instructions on how to use these media files.
1) All notes are in easy-to-read PDF format.
2) All audio is not only professionally created, but each audio is tagged, making it very easy to find in your mp3 player. Each audio is like a professionally created music file downloaded from iTunes.
3) Mindmaps are in a Mindjet format and you get the FREE Mindjet Reader.
4) Cartoons and graphics are in jpg format (If you can see the graphics on this page, you can see the graphics on the course).
5) Checklist are in a Word Format, so you can print them out and use them over and over again.
6) Videos are short, instead of long drawn blah-blah discourses.
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