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Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age-s Mediaworks and Ad Age Digital; weekly newsletters such as Madison - Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication-s editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the -Media Guy-.