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Adam Penenberg - Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
Viral Loop:
From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
Author: Adam Penenberg
Published: 2009
Description: 9 CDs ripped to 128k MP3.
From Google to Facebook, a respected journalist delves into how a "viral loop" can make an online business a success.
In 2000, the 鈥淣aked Scientists,鈥?a group of Cambridge University physicians and researchers who popularize science, satirically described the viral path of an odd growth industry: Elvis Presley impersonation.
At that time, more than 85,000 Elvis impersonators actively performed around the world, 鈥渃ompared to only 170 in 1977 when Elvis died.鈥?
The Naked Scientists jovially argued that, at that rate of growth, 鈥渂y 2019, Elvis impersonators will make up a third of the world鈥檚 population.鈥?
Of course, this is deliberately ridiculous, but 鈥渧iral growth鈥?is not.
Just note the astounding expansion of such Internet juggernauts as YouTube, Google, Ning and Facebook.
Indeed, based on Facebook鈥檚 remarkable current popularity, it is not inconceivable that everyone on the globe with an Internet connection could be a Facebook member in 30 years.
What accounts for such incredible growth?
He examines this timely subject with a focus on the Web鈥檚 ability to foster sites that are social trendsetters and economic powerhouses.
Adam L. Penenberg teaches journalism at New York University, where he is assistant director of the Business and Economics Program.
He has written for The New York Times, Forbes, Slate magazine, The Economist, Mother Jones, Fast Company and Inc.

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