Sign In | Not yet a member? | Submit your article
 
Home   Technical   Study   Novel   Nonfiction   Health   Tutorial   Entertainment   Business   Magazine   Arts & Design   Audiobooks & Video Training   Cultures & Languages   Family & Home   Law & Politics   Lyrics & Music   Software Related   eBook Torrents   Uncategorized  
Letters: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

About Face: The Secrets of Emotionally Effective Advertising
About Face: The Secrets of Emotionally Effective Advertising
Date: 22 May 2011, 16:15

Free Download Now     Free register and download UseNet downloader, then you can FREE Download from UseNet.

    Download without Limit " About Face: The Secrets of Emotionally Effective Advertising " from UseNet for FREE!
Product Description:
Once advertising was all about being "on-message" and getting talking points right.  But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers.
About Face shows how 21st-century advertising can realize success by being "on-emotion" first and foremost.  Using data from eye-tracking and facial coding to analyze consumer responses, it demonstrates exactly which advertising strategies are successful and why.  Moving beyond the old "P's" of product, place, and promotion, Dan Hill outlines ten rules for emotionally effective advertising, including:
·          Keep it simple
·          Make it relevant
·          Be memorable
·          Focus on faces
·          Always sell hope
·          Don’t lead with price  
Emotions rule decision making.  About Face shows that by focusing on the three new "P's" of passion, purpose, and personality, ad campaigns can become more effective and emotionally engaging, taking brands closers to the customer.

DISCLAIMER:

This site does not store About Face: The Secrets of Emotionally Effective Advertising on its server. We only index and link to About Face: The Secrets of Emotionally Effective Advertising provided by other sites. Please contact the content providers to delete About Face: The Secrets of Emotionally Effective Advertising if any and email us, we'll remove relevant links or contents immediately.



Comments

Comments (0) All

Verify: Verify

    Sign In   Not yet a member?


Popular searches